It started with 35 cheetahs that needed a home. Over twenty years later, the Hoedspruit Endangered Species Centre has successfully rehabilitated countless rare animals.

Protecting our wildlife. That's where we've found GOODNESS

17 Apr 12

Pick n Pay’s relationship with the Hoedspruit Endangered Species Centre began in 2007 when the centre was struggling to raise an orphaned rhino calf in the midst of a countrywide milk shortage. Lente Roode, founder of the Centre, approached Pick n Pay who immediately provided milk powder to save the baby rhino. 
Pick n Pay is one of the few corporate funders of the centre, which focuses on the conservation of threatened species, with cheetah conversation being one of its core missions. 
Funding and assistance to the centre fulfils one of their core values that sees Pick n Pay investing more than five percent of after tax profit in corporate social responsibility projects.
Lente and her team are active in the breeding of endangered, vulnerable, or rare animal species; the education of learners, students and the public in conservation and conservation activities; eco-tourism; the release and establishment of captive-bred cheetahs back into the wild; and the treatment and rehabilitation of wild animals.  
Pick n Pay also sponsors the annual Hoedspruit Sustainability Festival which gives the area a chance to showcase its work and commitment to vulnerable species. 
Running a retail business isn’t just about providing a place for people to shop; it’s also about building relationships.  
  • South Africa is home to 80% of the world's rhino population.
  • The distinctive black lines on a cheetah's face help reduce the sun's glare while chasing its prey.

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